"Simplicity is the ultimate sophistication."
- Leonardo DiVinci
In 2011, my wife bought me an expensive, department store men's leather buckle and belt for my birthday. She thoughtfully wanted to upgrade my wardrobe. Unfortunately for me, the belt holes didn’t line up with my waist size that day. We’ve all been there - when the hole placement doesn't match your waist and your belt is either too loose or too tight. In frustration - I punched out few new holes myself. But in the process, I mangled the belt leather. Needless to say my wife was not happy.
I learned two valuable lessons that day. First, never puncture a gift from your wife. Second, traditional belt holes don’t work. Besides fitting poorly belt holes stretch over time and cause creases that make your leather look unflattering. As an experienced entrepreneur, I knew there had to be a better way.
Armed with my passion for product design, I set out to create a new men's belt that not only functioned better, but was constructed of superior materials, and of course, had to be stylish. Why? Because to me, that’s what a man's belt should be – great fitting, high-quality and stylish.
>> SHOP Trakline Belts now >>
Coincidentally, an associate of mine had just returned from an extended Asian trip, when I recounted my belt story. He quickly lifted his shirt to reveal his new "no-holes", “track”, "automatic" or "ratchet belt" he purchased overseas. Instead of belt holes, there was a hidden track that provided 1/4" spaced sizing positions. It seemed so obviously better. I immediately fell in love with the concept and saw a huge value in it.
The only problem was the belt buckle. It was overly clunky, metal-laden, unreliable, and unattractive. It even got stuck when I attempted to release it. The core of the problem: it used a large magnet to operate the buckle ratchet mechanism. It’s the same exact buckle several of our competitors sell today and pass off as their own innovation, having merely stamped their logo on it. They're really more belt importers than designers and manufacturers. And their buckle is not patent-able, because it’s not unique. This buckle wasn’t good enough for us. We wanted to create a sleek, stylish, reliable ratchet buckle that we would want to purchase and wear. So we rolled up our sleeves.
After a year and a half of designing, prototyping and testing, we were ready to debut our new Trakline ratchet belts. It consisted of a sleek, spring-loaded, patented buckle that we designed in-house and created the molds for ourselves.
In May of 2013, we launched on KICKSTARTER, giving backers a choice of four different classic belt buckle designs. We were fortunate enough to surpass our crowdfunding goal, selling over $300,000 worth, to over 4,000 “Backers” in just 30 days. Our new Trakline belts and company, Kore Essentials, had become a reality. Later that year we opened our first online store (https://www.KoreEssentials.com) and began selling Trakline belts direct to customers every day, worldwide.
Flash forward to 2016. We launched our 6th Kickstarter project - the new "Express Buckle and Smooth Belt". The buckle was a sleek, open design that looked classic and cool. The smooth belt had no visible stitching and was something we developed in-house. Within a mere 30 days we topped our previous record and became the #1 All-Time Funded Fashion Accessory and #5 overall with over 7,000 backers and nearly $600,000 in sales. Even we were surprised by the positive reaction to our new express belt buckles. Thanks again to all of our "backers" their your support in making our dream a reality.
In 2012 we set out to redefine men's accessories. Our simple approach >> blend innovation with superior quality to create better, more exciting products that exceed expectations.
© Copyright 2016 Kore Essentials, Inc. All rights reserved. Trakline Belt ® is a registered U.S. trademark. Our unique buckles & accessories are patented.